Milka

Year of Czech Music 2014

Playstation 4

Fanuc

Slovenská Sporiteľňa a.s.

iRobot

Project details

iRobot Roomba is the worlds best robotic vacuum cleaner. The manufacturer of iRobot, a long time NASA partner, has the knowledge and necessary technology which are implemented in this innovative product. It is therefore logical, that this innovative product is advertised on ADTRUCKS - an innovative media space. The ADTRUCKS iRobot Roomba branding is derived from the current iRobot marketing communication in Slovakia "where cleaning should be fun." Neat visuals of situations, where the robotic vacuum cleaner iRobot has time for fun while working fits the many times hectic situations on roads and highways perfectly in contrast.

Microsoft Halo 4

Project details

HALO 4 for Microsoft XBOX console represents one of the games with the highest sales among the present generation of game consoles. Campaign visual on ADTRUCKS trucks presents the main hero of the game saga Masterchief with his reliable weapon. ADTRUCKS truck presenting HALO 4 visual will support launch of this game to the markets in the Czech and Slovak Republics from September 2012 until the end of 2012, as the Christmas season represents the most important period of year for dealers of console and computer games. HALO 4 truck will drive on the busiest roads in the Czech and Slovak Republics and will be available also during events for gamers in Prague - the event FOR GAMES and in Bratislava. Gamers and fans of the HALO series can be photographed with the hero in above life size.

PlayStation Vita

Project details

PlayStation Vita by Sony is the newest as well as the highest performance portable game console presently on the market. The campaign visual for PlayStation Vita presents this game console as such together with the visual for the Everybody's Golf game and the slogan "unlimited entertainment in your hands" or "unlimited entertainment for your hands". The campaign has the task to support sales of consoles and games during the most important period of sales of each year – from summer until Christmas.

"The ADTRUCKS advertising medium we have already used during the last year for promotion of the game inFamous 2 for PlayStation 3 and it was very successful for our fans and customers. We plan to include this advertising medium regularly in our outdoor campaigns, mainly because of good reaction, sale support in the Czech and Slovak Republics and last but not least also because of good ratio price/performance, which we can hardly achieve for another outdoor medium", said Antonín Srp, Channel Manager PlayStation CZ/SK. "Always for such campaign we will plan additional support activities, via which we will also involve in our campaigns our fans and potential customers. This time it is a competition and competitors must guess how many times the PlayStation Vita on ADTRUCKS truck is larger than in reality. Winners will receive from PlayStation the PlayStation Vita and games as well as other interesting prizes. We firmly believe that again hundreds of fans will participate, as this was the case in the past" added Antonín Srp. Everybody can compete atwww.adtrucks.eu/playstation.html

DajTo - TV for men

CrystalCall.eu

Project details

CrystalCall is the highest quality call centrum in the Central and Eastern Europe with offices located in Slovakia, Czech Republic, Hungary, Rumania and Albany. More than 700 people work for CrystalCall and the company offers services to several hundreds of customers in entire Europe. The company did not use until now outdoor advertisement. As a rule, the company was involved in sponsorship of social, sport and business events.

"ADTRUCKS advertising medium is attractive for us because of the interesting idea and non-traditional approach to classic form of advertisement," said Peter Kňaze, Executive Director of CrystalCall. "We have decided to use this opportunity using two ways: externally via ADTRUCKS to communicate our products on the Czech and Slovak markets - CRM, Telesales and Negotiation of Business Meetings, but we are also interested in the opportunity to use ADTRUCKS for our employees – the visual presents our employee Kristína Konečná, drawn from all interested parties – our operators. We are very glad that our employees were so highly interested in presenting our company also by their participation in our marketing communication," added Peter Kňaze.

MINI COOPER, MINI ROADSTER

Project details

MINI Cooper hatchback and roadster are actual models of the MINI automobile brand. Visual of the campaign reminds of collector's box of car models (reduced size). This visual will like not only fans of MINI brand. The campaign concentrated on support of these models during the summer months and beginning of autumn 2012.

"We are using the ADTRUCKS advertising medium for the first time, as we are always searching for new approach and unconventional communication. This time we are interested in the option to work creatively with outdoor advertising, which is for creativity limited. In design of our visual we made efforts to reach also except "passing by" drivers and their passengers, who pass the truck and according to that we have also designed the experience from our visual – the back side should activate and "push" to view the truck also from its side," said Milan Stupka, Corporate Communication Manager BMW Group Slovakia. "This truck will drive across Slovakia for three months, later we will support other our products. In case this campaign will be liked and assessed as successful, we plan to use ADTRUCKS as advertising medium in our advertisement mix also in future campaigns" added Milan Stupka.

InFamous 2

God of war

Infamous